Suntory 

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Communications

Change is natural, and inevitable.

 

But when you’re an employee in a large company, change can feel disruptive, unsettling, and even frightening.

 

How can we reposition change as a positive? Framing change as an opportunity to embrace the new? To revisit the reasons we do what we do, and to improve?


That's the approach we took when Suntory asked us to help them launch an internal change management campaign.

“Rather than thinking about communication at the end of the project, [A Studio of Our Own] provided strategic planning from the start.”

David Downs

Chief Information Transformation Officer, Suntory

The Mastering Change programme we created acts as a standard for  effective change management by:

 

  • identifying and focussing on the needs of users

  • delivering useful, targeted support to meet those needs

  • preventing users from feeling like ‘victims’ of new processes

  • giving users a sense of agency and involvement

  • being simple to understand, enjoyable to access and easy to use

 

To do this, we built an online library so that everyone across the business has access to the skills, tools and support they might need.

Suntory_CM_rainspot.png

“This new, human-centric approach makes perfect sense for what we want to achieve.”

David Downs

Chief Information Transformation Officer, Suntory

We scripted, storyboarded—and working with illustrator Liza Sanchez and animator James Huson—produced a 90 second animation to introduce the change management project to Suntory employees. All content on the portal was written in the same warm and approachable tone, avoiding jargon to maintain the sense of a supportive, friendly environment — reinforcing Suntory’s commitment to ‘Growing for Good’.

Suntory_CM_seedspot.png

"A Studio of Our Own approached the project from an entirely different perspective; they put our employees at the heart of the strategy. Our internal teams and structures have always been focussed on execution, and this new, human-centric approach makes perfect sense for what we want to achieve. 

 

Rather than thinking about communication at the end of the project, they provided strategic planning from the start. Thinking about ways to engage the end user meant that we could look at all our decisions through that lens, making the operating model simpler to understand and easier to use."

David Downs

Chief Information Transformation Officer, Suntory