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SAP: The Inside Track

SAP —  as one of the world’s largest software providers — has a lot to say. When we won a competitive pitch to deliver communications to SAP's network of Sales Partners, that was the first problem we needed to solve. Important information was often lost among the huge quantity of news being shared through multiple, internal channels.

The Inside Track — a quarterly, design-led update magazine — was the solution to getting the most relevant information to sales teams and Partners across Europe, Middle East and Africa. The magazine aggregates content from a variety of SAP sources into one, giving time-poor Sales Partners a single, easy-to-read update. 

The update is designed in a traditional magazine format, and re-purposed for use across SAP’s digital and social channels, using a mix of static, motion-based and audio content to maintain interest.


For 2020, the magazine has been given a fresh design, maintaining its status as a thought-leading piece of communication within SAP. We commissioned Stephanie F Scholz, who has delivered illustrations for publications including The Economist and The New Yorker, to design the front covers and a series of spot illustrations used throughout.






The team at A Studio of Our Own have brought a real focus to creating the kind of update that our Partners would want to read, making it look and feel like a publication that would sit comfortably next to The Economist or Wired, and recent editions have seen a big upswing in engagement.”

Paula Warmer

Communications Director


“A Studio of Our Own has been instrumental in the launch and ongoing success of The Inside Track. Under the team's creative direction, the newsletter has become a huge asset to us and a must-read among our Partners, helping us to keep them informed on the latest happenings at SAP.”

Paula Warmer

Communications Director

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