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© 2019 A Studio of Our Own | Registered in the UK No. 10263185 | 73a Beak Street, London W1F 9SR

Bloody Good Period: Festive Period

In November 2018 we launched a fundraising campaign for Bloody Good Period titled 'Festive Period'.

 

First, we sent out stockings to a bunch of influencers, asking them to post pictures of themselves filling the stockings with pads on social media, using the hashtag '#flowhoho’

 

On bloodygoodperiod.com, we created a bespoke donations page, with donations split into three tiers. Visitors could donate to fill either a Light, Medium or Heavy stocking full of pads for someone who needed them, or they could ‘Sponsor a Period’ by setting up a regular payment.

Celebrities and influencers including Cariad Lloyd, Robin Ince, Deborah Frances-White, Suzi Ruffell and Jen Brister supported the campaign, which reached in excess of 4 million social media accounts in the first fortnight. Alix Fox posted on instagram with a stocking, and mentioned Bloody Good Period on a special Period Poverty show on BBC Radio 1.

SERVICES

Strategy

Digital

Print

PR

Social

Fundraising

REGULAR GIVERS

SUBSCRIBED

RAISED IN
3 WEEKS

 #FLOWHOHO

TWITTER REACH

Across the charity sector, it's hard to engage millennials, but Festive Period was hugely successful at this by utilising the channels and using a voice that is true to the audience.”

Camille St Omer Donaldson

British Red Cross, #IWITOT Fundraising Rising Star Winner

“Even with an incredibly tight turnaround, our Festive Period fundraising project was beautifully executed and A Studio of Our Own were always open and creative in every aspect to make sure I was happy with the output. I'm so excited to continue working with them to put an end to period poverty in the UK.”

Gabby Edlin

Founder, Bloody Good Period