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© 2020 A Studio of Our Own | Registered in the UK No. 10263185 | 73a Beak Street, London W1F 9SR

Bloody Good Period: Festive Period

In November 2018 we launched a fundraising campaign for Bloody Good Period titled 'Festive Period'.

 

The Festive Period was a digital campaign that encouraged our core audience of 18-30 year olds to — instead of buying a real present — to make a cash donation that we could use to fill a stocking with menstrual products for those who need them. Once visitors to our website had donated, they were sent a certificate to share on their social channels alongside the hashtag #flowhoho. This played into the needs of an audience who are looking for a more ethical and meaningful way to give at Christmas time, as an alternative to physical gifts.

We then  sent out stockings to a bunch of influencers, asking them to post pictures of themselves filling the stockings with pads on social media.

Celebrities and influencers including Cariad Lloyd, Robin Ince, Deborah Frances-White, Suzi Ruffell and Jen Brister supported the campaign, which reached in excess of 4 million social media accounts in the first fortnight. Alix Fox posted on instagram with a stocking, and mentioned Bloody Good Period on a special Period Poverty show on BBC Radio 1.

But Periods are not just for Christmas. We created a regular giving ask, where visitors to bloodygoodperiod.com could also sign up to sponsor a period on a regular basis. This allowed us to capture donations from across the age and income spectrum — small, one-time only donations as well as larger donations every month.

SERVICES

Strategy

Digital

Print

PR

Social

Fundraising

REGULAR GIVERS

SUBSCRIBED

RAISED IN
3 WEEKS

 #FLOWHOHO

TWITTER REACH

Across the charity sector, it's hard to engage millennials, but Festive Period was hugely successful at this by utilising the channels and using a voice that is true to the audience.”

Camille St Omer Donaldson

British Red Cross, #IWITOT Fundraising Rising Star Winner

“Even with an incredibly tight turnaround, our Festive Period fundraising project was beautifully executed and A Studio of Our Own were always open and creative in every aspect to make sure I was happy with the output. I'm so excited to continue working with them to put an end to period poverty in the UK.”

Gabby Edlin

Founder, Bloody Good Period