Bloody Good Period: Festive Period
In November 2018 we launched a fundraising campaign for Bloody Good Period titled 'Festive Period'.
First, we sent out stockings to a bunch of influencers, asking them to post pictures of themselves filling the stockings with pads on social media, using the hashtag '#flowhoho’
On bloodygoodperiod.com, we created a bespoke donations page, with donations split into three tiers. Visitors could donate to fill either a Light, Medium or Heavy stocking full of pads for someone who needed them, or they could ‘Sponsor a Period’ by setting up a regular payment.
Celebrities and influencers including Cariad Lloyd, Robin Ince, Deborah Frances-White, Suzi Ruffell and Jen Brister supported the campaign, which reached in excess of 4 million social media accounts in the first fortnight. Alix Fox posted on instagram with a stocking, and mentioned Bloody Good Period on a special Period Poverty show on BBC Radio 1.
“Across the charity sector, it's hard to engage millennials, but Festive Period was hugely successful at this by utilising the channels and using a voice that is true to the audience.”
Camille St Omer Donaldson
British Red Cross, #IWITOT Fundraising Rising Star Winner
“Even with an incredibly tight turnaround, our Festive Period fundraising project was beautifully executed and A Studio of Our Own were always open and creative in every aspect to make sure I was happy with the output. I'm so excited to continue working with them to put an end to period poverty in the UK.”
Founder, Bloody Good Period