Bloody Good Period: Festive Period
In November 2018 we launched a fundraising campaign for Bloody Good Period titled 'Festive Period'.
The Festive Period was a digital campaign that encouraged our core audience of 18-30 year olds to — instead of buying a real present — to make a cash donation that we could use to fill a stocking with menstrual products for those who need them. Once visitors to our website had donated, they were sent a certificate to share on their social channels alongside the hashtag #flowhoho. This played into the needs of an audience who are looking for a more ethical and meaningful way to give at Christmas time, as an alternative to physical gifts.
We then sent out stockings to a bunch of influencers, asking them to post pictures of themselves filling the stockings with pads on social media.
Celebrities and influencers including Cariad Lloyd, Robin Ince, Deborah Frances-White, Suzi Ruffell and Jen Brister supported the campaign, which reached in excess of 4 million social media accounts in the first fortnight. Alix Fox posted on instagram with a stocking, and mentioned Bloody Good Period on a special Period Poverty show on BBC Radio 1.
But Periods are not just for Christmas. We created a regular giving ask, where visitors to bloodygoodperiod.com could also sign up to sponsor a period on a regular basis. This allowed us to capture donations from across the age and income spectrum — small, one-time only donations as well as larger donations every month.
“Across the charity sector, it's hard to engage millennials, but Festive Period was hugely successful at this by utilising the channels and using a voice that is true to the audience.”
Camille St Omer Donaldson
British Red Cross, #IWITOT Fundraising Rising Star Winner
“Even with an incredibly tight turnaround, our Festive Period fundraising project was beautifully executed and A Studio of Our Own were always open and creative in every aspect to make sure I was happy with the output. I'm so excited to continue working with them to put an end to period poverty in the UK.”
Founder, Bloody Good Period