The Inzito Partnership is an executive search firm, leading the industry with its unique, personal approach. Following a competitive pitch we were chosen to help the team at Inzito to modernise their identity. We wanted to create something that communicated a sense of quality and prestige, as well as representing the unique skills and personal connections that make the business so special.
At the heart of Inzito’s approach is an absolute commitment to placing the right individual in the right role — investing time and effort in a rigorous briefing and research process that ultimately sees the right leader being secured to make a real difference to the lives of those around them.
The bespoke nature of the search firm’s research process, coupled with an enviable network of connections and a deep-rooted knowledge of the industries its clients work in, means that every role is appraised on its own terms, from a fresh point of view. It’s this tailored approach that stands Inzito apart from its peers.
The design development process focused on elevating the importance of connections and networks, vital to the way that Inzito works. Inspired by the principles of sacred geometry as well as stars and constellations — a deliberate nod to the concepts of search and navigation — we designed an identity that relies on hexagonal shapes, tessellated to demonstrate an infinite variety of connections. To show the level of detail involved in the Inzito search process, a wordmark was developed with a subtle reference to a magnifying glass among the clean, modern, sans-serif capitals.
We designed an easy to navigate, modular site to tell the Inzito story, presenting the team’s professionalism and warmth with class and style.
To help ensure that the identity is applied consistently, we created a Brand Style Guide, setting out recommendations and rules to guide use of the wordmark, typography, colours and other supporting elements as a framework for all future brand applications.
“We were looking for an agency that could not only deliver a fresh, new – and relevant – look for Inzito, but one that also understood the way we worked and why we were different. From the offset, the team at Studio demonstrated they were more than qualified to do both. They ‘got us’ from the very first time we met. The branding project has been a truly collaborative process and we’re absolutely delighted with the results.”