In late 2016, we bumped into Troffle at a Christmas market. Chocolate lovers that we are, we were immediately smitten by their delicious, beautifully presented chocolates. When we found out in early 2017 that Troffle were looking for support in marketing their products, we jumped at the chance.
The first thing we did was to spend time with Chris and Verity — the team behind the name — asking them lots of questions, and working with them to clarify exactly what they wanted to achieve, how they wanted people to feel about their products and where their company could stand out in the crowded chocolate industry.
We quickly established that Troffle were offering something unique. Since the earliest days of the company, Chris had flavoured his chocolates with whatever fresh ingredients he had to hand — not oils or essences or artificial additives. This isn't standard practice for many chocolatiers, meaning that the amazing taste of Troffle chocolates is pretty unique. From this core attribute, we developed a brand proposition to clearly articulate the company's world view to new audiences:
We love surprising and delighting people; we only create fresh, delicious flavours using natural, locally sourced ingredients.
A fresh approach to flavour.
Troffle x Kickstarter
Before Troffle could embark on the next phase of their brand development, Chris and Verity were keen to launch a Kickstarter campaign that would help them to consolidate their brand position, securing a plot of land to grow more fresh ingredients and embark on an ambitious marketing plan.
On a strict budget, we scripted, art directed and produced a short film for Chris and Verity to introduce themselves and convey their message to potential investors.
Under the influence
To help the Kickstarter campaign along, we created a series of social media posts for Twitter and Instagram, where Troffle already had a small following, and secured coverage in national and local media including The Grocer, BBC Wiltshire, The Salisbury Journal, The Salisbury Advertiser and Spire FM as well as influential bloggers in the wedding and vegan communities with nearly 184,000 impressions on Twitter alone.
The Kickstarter was an immediate success, and had quickly secured three quarters of the funding target. Days before the conclusion of the campaign, Troffle Chocolates had smashed their £20,000 funding target.
“A Studio Our Own are a delight to work with. They put heart and soul into every aspect of their work and constantly over-deliver. Their breadth of experience means they can take a project from just a concept and turn it into a professionally produced and creative piece of work that gets results. They’re the dream!”