The BRIEF

Colin and Mike originally approached us back in 2015 when they first had the idea to start a brewery. Back then they hadn't yet decided on a name, but two years of hard work and a lot of beer testing later, Colin and Mike came back to us on the verge of releasing their first beer under the name 'Spartan', looking for a visual identity to cover all aspects of the business.

 

THE THINKING

With the huge explosion of new craft breweries in the last few years, it's more important than ever to stand out among the competition. With this in mind, we designed a distinctive pump-clip and pump handle based on a Spartan shield and sword to make a real statement at the bar.

 
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THE PROCESS

The word mark itself is based on the Spartan/Greek alphabet, and specifically the word Λακεδαίμων, or 'Lacedaemon', which refers to the main cluster of settlements in the valley of the Eurotas River: Sparta. 

Each letter of the ancient alphabet was hand-inked to create a bold, rough graphic style, communicating a sense of urgency, readiness and a no-nonsense approach which reflects Colin and Mike's own approach to the brewing process. These original Greek letterforms were used to create a textured background for packaging, with a modern alphabet created in the same style to pick out specific details where the copy needed to be legible. 

 

"Working with A Studio of Our own was fantastic. They really helped us develop a properly rounded brand, when all we had was a company name. Not just providing a logo, they produced a concept and a theme that fits perfectly with what we wanted to achieve."

COLIN BROOKS
CO-FOUNDER
SPARTAN BREWERY