How do you build a category that doesn’t exist and convince one of the country’s leading high-end department stores to stock your product? Adam Sopher, one third of Joe & Seph’s gourmet popcorn range, tells us and passes on his kernels of advice for new start-ups.
One sunny day in his beekeeper Dad’s garden, Joe Harper and his best friend Andy Sugden had a eureka moment, spotting a gap in the market to use honey as a natural, healthier sweetener in soft drinks. Since then they’ve been on an incredible journey, and within two years have secured contracts with some of the country’s biggest retailers. Not bad for two guys with no prior food and drinks experience, eh? We chatted to Joe about their story and that infamous Dragon’s Den debut…
Having experienced uncomfortable, unflattering uniform and unisex chefs trousers first hand, Maxine Thompson founded PolkaPants to provide female chefs with simple, robust and functional work wear. With rave reviews from celebrity chefs like Gizzi Erskine and Olia Hercules and coverage in no less than Vogue, we visited Maxine’s north London studio to chat food and fashion.
When Amanda Thomson launched Skinny Champagne in 2010, she created an entirely new sector in the wine market — no mean feat in an industry that’s notoriously traditional and resistant to change. For Pass It On, we talked to her about what she’s learned on her remarkable journey from presenting for the BBC to heading up a hugely successful wine brand, about the importance of facing the risk of failure and getting out of your comfort zone.