THE BRIEF

When asylum seekers reach the UK, they are given just £37.50 per week to live on, with no provision for menstrual supplies, which are classed as ‘luxury’ products.

Bloody Good Period (BGP) is a non-profit organisation set up to provide menstrual products for free to asylum seekers, refugees and those who can’t otherwise afford them. We started working with BGP in late 2018 to update and refresh the brand and to develop and deliver a campaign to drive donations over Christmas.

 

THE THINKING

We completely redesigned the BGP website, streamlining the UI and making it much simpler and easier for people to donate.

A new Festive Period donations page was created, with donations split into three tiers. Visitors could donate to fill either a Light, Medium or Heavy stocking full of pads for someone who needed them, or they could ‘Sponsor a Period’ by setting up a regular payment.

 
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To promote the campaign, we sent out stockings to influencers, asking them to post pictures of themselves filling the stockings with pads on social media, using the hashtag '#flowhoho’.

Celebrities and influencers including Cariad Lloyd, Robin Ince, Frankie Boyle, Suzi Ruffell and Jen Brister supported the campaign, which reached in excess of 4 million social media accounts in the first fortnight. Alix Fox posted on instagram with a stocking, and mentioned Bloody Good Period on a special Period Poverty show on BBC Radio 1.

 
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THE PROCESS

The design development process focused on elevating the importance of connections and networks, vital to the way that Inzito works. Inspired by the principles of sacred geometry as well as stars and constellations — a deliberate nod to the concepts of search and navigation — we designed an identity that relies on hexagonal shapes, tessellated to demonstrate an infinite variety of connections. To show the level of detail involved in the Inzito search process, a wordmark was developed with a subtle reference to a magnifying glass among the clean, modern, sans-serif capitals.

 
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THE WEBSITE

We designed an easy to navigate, modular site to tell the Inzito story, presenting the team’s professionalism and warmth with class and style.
 

 

BRAND GUIDELINES

To help ensure that the identity is applied consistently, we created a Brand Style Guide, setting out recommendations and rules to guide use of the wordmark, typography, colours and other supporting elements as a framework for all future brand applications.

 
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“Working with A Studio of Our Own has been an absolute dream. Tom, Ginnie and Fay put their everything into whatever project they take on, and the work they have produced for Bloody Good Period has been exceptional. ASOOO are small enough to collaborate effectively, but with all the experience and talent of a huge team. Even with an incredibly tight turnaround, our Festive Period fundraising project was beautifully executed and they were always open and creative in every aspect to make sure I was happy with the output. Their passion for their work is obvious and infectious. 

I'm so excited to continue working with them to put an end to period poverty in the UK.”

GABBY EDLIN
FOUNDER
BLOODY GOOD PERIOD