When asylum seekers reach the UK, they are given just £37.50 per week to live on, with no provision for menstrual supplies, which are classed as ‘luxury’ products.
Bloody Good Period (BGP) is a non-profit organisation set up to provide menstrual products for free to asylum seekers, refugees and those who can’t otherwise afford them. We started working with BGP in late 2018 to update and refresh the brand and to develop and deliver a campaign to drive donations over Christmas.
We We completely redesigned the BGP website, streamlining the UI and making it much simpler and easier for people to donate. A new Festive Period donations page was created, with donations split into three tiers.
The design development process focused on elevating the importance of connections and networks, vital to the way that Inzito works. Inspired by the principles of sacred geometry as well as stars and constellations — a deliberate nod to the concepts of search and navigation — we designed an identity that relies on hexagonal shapes, tessellated to demonstrate an infinite variety of connections. To show the level of detail involved in the Inzito search process, a wordmark was developed with a subtle reference to a magnifying glass among the clean, modern, sans-serif capitals.
We designed an easy to navigate, modular site to tell the Inzito story, presenting the team’s professionalism and warmth with class and style.
To help ensure that the identity is applied consistently, we created a Brand Style Guide, setting out recommendations and rules to guide use of the wordmark, typography, colours and other supporting elements as a framework for all future brand applications.
“We were looking for an agency that could not only deliver a fresh, new – and relevant – look for Inzito, but one that also understood the way we worked and why we were different. From the offset, the team at Studio demonstrated they were more than qualified to do both. They ‘got us’ from the very first time we met. The branding project has been a truly collaborative process and we’re absolutely delighted with the results.”